The market town of Helmsley is in the southern area of the North York Moors National Park and is one of the most popular places to stay and visit. A street market is held on Fridays in the large market square dominated by a statue of William Duncombe, 2nd Baron Feversham. The square is surrounded by a great variety of independent shops and boutiques, hotels, pubs and tearooms. Visitor attractions in the town include Helmsley Castle, managed by English Heritage, the National Bird of Prey Centre at Duncombe Park, Helmsley Walled Garden and the Helmsley Arts Centre which runs a varied programme of events throughout the year.
Helmsley is a great location for touring North Yorkshire. The North York Moors are on the town's northern edge and the Howardian Hills Area of Outstanding Natural Beauty are to the south. The historic city of York and the coastal resorts of Scarborough and Whitby are all about an hours drive away. Over to the west, the Yorkshire Dales National Park and spa town of Harrogate are within easy reach for a day out.