How we market our properties
Using our local presence
Our local offices, local teams, branded vehicles and sponsorships ensure we have a significant local presence to promote our brands and properties.
Our local teams know their property portfolios inside-out, expertly matching customer enquiries to the right properties, then processing the bookings on-site.
Our brands exhibit at many local shows and events, making the most of every opportunity to ensure holidaymakers, local businesses and visitors are aware of us and directed to book our properties.
On our local and national Websites
We have a network of approximately 30 local brand websites in addition to our national website, Original Cottages. We hold top 10 Google rankings for thousands of keywords, giving us a competitive advantage that delivers results.
Each property is listed on all relevent local brand websites in addition to the Original Cottages national website.
Luxury properties are also promoted on our luxury website, Niche Retreats.
Utilising affiliate websites
We promote our properties across a range of trusted affiliate websites too, to maximise their booking potential.
We can publish and maintain your affiliate listings for you, at no extra charge. It's a real timesaver.
Affiliate partners include Airbnb, Tripadvisor, Snaptrip, HomeAway, Booking.com, Interhome, Love Cottages and more.
Social media engagement
We actively engage with followers on Facebook, Instagram, Twitter and Youtube through both organic and paid social media activity.
We showcase holiday properties, special offers, local news and events through our social media accounts.
Our social media following has grown by over 20% in the last year.
Regular campaign marketing
We regularly communicate with our customers through personalised, targeted emails and mailers.
Our campaigns are tailored to our audience, putting properties in the spotlight, promoting events and highlighting special offers.
Our regular Original Cottages marketing emails reach almost half a million subscribers.
Advertising and partnerships
We work with PR specialists, journalists, local tourism agencies and high profile bloggers to gain our cottages as much coverage as possible.
We place carefully timed advertisements in local press and selected national magazines and papers.
We've formed relationships with many local and national brands, including Virgin Wines, John Lewis and Country Life Magazine.